2/14/2024 0 Comments Best pinterest ads![]() ![]() Don’t Forget Audience Targetingįiguring out the right content and goals are important first steps in setting up Pinterest ads, but audience targeting defines the success of campaigns. If you have strong images, let them shine in a Brand Awareness campaign. įor example, don’t rush into video creation just because you think it’ll look better in promotions. Consider the resources at your disposal, and think about how Pinterest’s unique platform can help you make the best of your resources – especially if you’re just starting to experiment with Pinterest ads. When selecting a goal, always keep your content and brand objectives in mind. If you have an app that you’d like more people to install, select this option. App InstallĪgain, this goal is pretty self-explanatory. If you’ve spent a lot of time optimizing your site, but maybe not as much time creating promotional materials, this is a good goal to select. ![]() Selecting this option for a Pinterest ad will drive people to your site and encourage them to take action once they get there. If your goal is to drive traffic to your website, this one speaks for itself. Video Viewsįor companies that have product videos ready to share with the world, choosing the Video Views goal will enable them to get in front of viewers. This is a non-video option, so it’s a great introduction for companies that don’t have a video production team or are just getting their feet wet when it comes to ads. If you simply want to build some exposure for your brand, Brand Awareness will allow you to promote your business with a traditional Pin. Pinterest ads, which are supported within Sprinklr’s Ads Manager, provides the option to choose between four different goal sets.īelow are the four campaign goals you can choose from: Brand Awareness Choosing the Right Goals for Your Campaign ![]() A smart first step? Learning how to improve your brand’s exposure with the right Pinterest Advertising selections. Getting the most out of Pinterest requires a fundamental understanding of the platform’s many uses and tools. With more than 1.5 million companies using Pinterest each month to grow their businesses, the platform has become so much more than a space for recipe swaps and interior design inspiration. ![]()
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